Web 2.0 - Evolving Business & Technology Paradigms session one at the Web Innovation 2009

Posted by Paritosh Sharma

at April 29, 2009

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LIVE Blogging the Web Innovation 2009, the room at Hotel Leela is full to the brink and we have the first session on, with the famous blogger Kiruba Shankar leading the charge.

The session is about Web 2.0 - Evolving Business & Technology Paradigms, and we have Parminder Singh, business head, Google India. Interestingly Parminder is interacting with the audience and we have a small audience profiling being done here and interesting questions being raised by Parminder.

Innovation is what Parminder is talking about and well, he is sharing Porters model creating a context for innovation and how can companies innovate.

Innovation cannot be talked of in isolation, your customers have to be included along.

There was a time when consumer was the King, Consumer is GOD today, and he is getting more and more ruthless! So we have some real amazing statistics being shared by Parminder. Considering the kind of information overload that the customer is subject to, its important that you undertsand what game you are in!

3 imperatives of innovation

Know what game you are in
Reach them where they are
Don’t let go

So Parminder would be talking about hoe Obama used the web to reach out to his end customers and hence achieve his objectives.

Problem statement: you cannot VOTE online, which means the fulfillment was not online, it was offline

The behavior ultimately is offline.

Obama campaign had specifically targeted Google ads’. The message of the ad kept changing with the presidential campaign. Relevant ad targeting was what Obama very intelligently used.

Parminder now shares a relevant example, that of Mr. LK Advani and how Google is working with the BJP to take Mr. Advani’s brand further. Parminder is hitting upon the people in the room, with some very interesting data from Google insights on how the people perceptions are changing. how brands are getting created each second on the internet.

Reach them where they are

Parminder shifts the conversation to Mobile and shows the opportunity which Obama campaign targeted. How a simple Application contributed to the Obama success.

In a context back home, Parminder is now talking about how social networking sites are impacting business and how they did campaigns for Nokia and Airtel.

Dont let go

After the elections were won by Obama, they created a YouTube channel and hence they made sure that they are not letting go of their target consumers. Interestingly Parminder shares some amazing search results which people are looking at in these times of recession.

People’s outlook may be breached and the morale may not be that high, but once the brand sticks, you can really create a world of possibilities around your consumers.

So Now we have Jaybalan S, CTO and Co. founder Netmagic solutions talking about True Cloud: Build your IT Infrastructure on the cloud

Jay talks about that innovation should not just be talked about, but practised. And with this Jay is now demistifying Cloud Computing for the participants in the room.

Jay now talks about how Cloud Computing can really help businesses in virtualizing their physical infrastructure, hence allowing the management to gather key information and reporting to end users. With the architecture being discussed, I think the entire concept of Cloud Computing is getting clearer. Jay is now discussing the various contexts which people relate to when they talk about Cloud Computing.

Public cloud
Private cloud
Hybrid cloud
SAAS - highest layer
PAAS - Middle layer
IAAS - Lowest layer

Jay, creates the context with the audience and is now talking about how cloud computing have been in use on the web since the times of the mail, and how new innovations are coming on the cloud. Interestingly collaborative tools as Webex run on cloud.

SaaS is a good thing for any new company who is starting out and does not want to invest hugely into a heavy IT infrastructure.

The benefits of virtualization

Reduced or no capital expenditures
Datacenter cost reduction
Lower power usage/cost
Space savings
On-demand provisioning
Accelerated cycles
Increased agility
Evertything available as a managed service
Disaster recovery / Business Contunuity
Reduced operation costs

What are the benefits from a customer standpoint?

No hardware costs
No costs on software licenses
No new employees or consultants
No facilities to lease
No capex of any kind
Web 2.0, startups/research projects/ Niche Players - Low cost way to load and Go

Interestingly I see cloud Computing as a pretty scalable model.

Jay is now talking about how Cloud Computing can really be leveraged. For businesses in such times a Cloud based offering really does make sense. How can you really utilize the cloud, jay is sufficiating the same with examples.

Cloud revolutionizes the time to service

Jay also talks about the various challenges which are to be adapted to while we accomodate this new concept. Summarizing the talk, Jay says more and more the recession prolongs, more and more people will start to use Cloud Computing! Interestingly, Jay gives a green picture, saying that such a technology would really help you save on electricity and infrastructure, surely Cloud Computing is the way to go.

So we have a corporate video being presented by Jay from Netmagic, well a nice video made is all I can say