Successful Social Media Strategies for Corporates Kiruba Shankar at Web Innovation 2009

Posted by Paritosh Sharma

at April 30, 2009

(1 votes, average: 5.00 out of 5)

Loading ...

So we have Kiruba again leading the charge…and wow we are talking about Pizza’s!! Within an hour and a half the Domino’s video clocked a million page views mentioned Kiruba while discussing the case of the recent Domino’s Pizza video which got circulated on the internet and brought down the 49 year old brand to its knees.

Dominos is 49 year old company, present in 62 countries around the world. Two people got their brand down to its knees.

And now kiruba is sharing all what happened to dominos brand that day!! If you went to twitter and searched, you would see the moods of the people. The folks in the online world found out who was the offender, what did she do, and they found she is a convicted person.

Interesting to see now we have a role play happening here with kiruba interacting with the audience and the audience are giving solutions to the issue. I am particularly liking the style in which kiruba is taking on the show! Great work

Well, Domino’s saw that the entire thing is happening and catching fire on twitter and

Domino’s who never had a twitter account, had a corporate account and they responded back to every nasty comment out there.

They also realized that they didn’t have a YouTube/facebook page at all, and surprise surprise…they never even knew they had a fan page for Domino’s pizza with 2lakh + numbers in fans…

Walking the Talk - Kiruba Shankar

And now kiruba asks, is your brand, your company following these things, its so easy to give gyaan, but walking the talk is difficult!

The mantra always should be- go where the people are!

Kiruba now shares another example of an incident which happened with an Indian company which goes as - Club Mahindra and how a simple 19 year old guy, who had never in his life had any experience of a Club Mahindra holiday was ruining their brand and people were catching onto it.

If you search for club mahindra on google.

The first link is theirs and the second link is a superb post which says never never never go to club mahindra. And club mahindra soon began to realize, that when someone pays 5lacs for a holiday why would someone go to google and search, and this had them started a blog.

Kiruba ends, leaving the room charged up with the power of social media, ohh Kiruba good words, being a Social Media Evangelist, I am on the same page as you!! Kudos!