Search Camp 2009 - 2 Days Conglomeration of Search Experts in India

Posted by OMShare

at March 12, 2009

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SearchCamp 2009 is definitely one of the leading conferences of search marketers in India. A 2 days event attended by around 300 professionals involved in Search Industry provides a conducive knowledge-sharing environment for everybody involved in this industry. The event was attended by Digital Agencies, Search Engines Companies including Google, Leading companies using online marketing services or having an in-house Online Marketing team, and professionals with expertise across various dimensions of online marketing including Search Engine Optimization (SEO), Per-Per-Click (PPC) advertisement, Web Analytics, Social Media channels including blogging etc. I went to this conference as a Panelist and a Speaker for couple of sessions. The conference was started by inquiry

Why online marketing is the best fit for organizations in dealing with the current recession ?

At these times, companies are looking for promotional channels that can talk in terms of ROI. At the same time most of the CMOs are not fully aware that the online marketing provides best answer to their problem statement because of its inherent benefits include Measurability and ROI based Investment models. As search marketing professionals, if is our job to help them realize the benefits of online marketing. In case your organization is not ready to invest extensively in Search Marketing, you can propose to start small with a limited set of keywords that are directly related to Organization’s value proposition and delivering the ROI within a defined period. In the later stage, you can advice to increase the spending by incorporating various lateral and broad match themes of keywords.

Following are the slides of sessions focused on Search Engine Optimization. I found all of them very informative:

1. SEO for E-Commerce Website by Sri Nagubandi

E Commerce Seo Sri Nagubandi

View more presentations from Sri Nagubandi.

2. Advanced Techniques in SEO of Stephan Spencer

Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spencer, Startonomics SF 2008)

View more presentations from Startonomics.

3. Local Search Engine Optimization

Local SEO in Search Camp India Chennai

View more presentations from personalchefsuresh.

Another session I would like to highlight is the Q&A session with Adam Lasnik from Google. People are really very critical about how Google are doing its job as “Search Engine”. I think its ok ot be critical, after all lots of companies business is directly related to how Google is displaying its results. Any change in its algorithm can turn companies up side down. I particularly liked the following question from the audience.

[Audience] Why is it that Wikipedia is ranked higher it Google results. Is Wikipeda giving some money to Google? (Well I can understand the frustration of Search Professionals. Its difficult to look at the big picture at time)
[Adam Lasnik] People have love and hate relationship with Wikipedia. Search Professional hates Wikipedia but the end users love it. Moreover, Wikipedia is one the best-optimized site as per the search engine guidelines. (So guys if you want to know how to optimized a large dynamic website, have a look at Wikipedia)

In the end, I would like to acknowledge the organizing team for making this event possible. I find them really helpful in all aspects and wish all the best for future Events.