OMCAR 2009 - The Online Marketing Summit, Celebrating Success

I take the pleasure of authoring this blog post, which I am feeling much proud doing! At the onset, I would like to announce that I feel proud and happy declaring OMCAR 2009 - The Online Marketing Summit, a success. It was surely an effort by the organizing team which made possible an event in such times of recession which has had much effect over the event industry. I have seen in my past experience some big events coming down due to non availability of enough delegates. OMCAR 2009, I would term as an event which marks the evolution of the Indian Internet industry. OMCAR 2009 was the succession to the OMCAR 2008, which the world’s first event with a vision towards creating high net worth resources for the online industry in India.  While OMCAR 2008 got an unprecedented response from the student and the comunity, OMCAR 2009 saw coaporate India coming down in numbers to know how they could implement the right strategies and leverage online marketing to achieve cost effective business success. How did it all happen? ,p>Well, OMCAR 2009 had its own share of troubles, breakdowns and moments of happiness and success!,/p> Let me first introduce the partners in action : OMCAR 2009 was a joint effort by TiE New Delhi and OMCareers Society. Some real known faces form the industry came together and sat across the table to chart out the plans. It was lots of thinking, yes’s and No’s …there were questions and some real hard hitting ones’ ….we all had our doubts! There were times when I personally used to be negative as to, this wont work and when Pradeep (Co. Founder, OMLogic) and my colleague used to re-create the possibility with me that we could take it up further. OMCAR 2009 was Postponed as well, we all had our share of doubts Initially we planned OMCAR for January, postponed it to March and still we weren’t sure. Finally we took our chances and went ahead with a firm belief in our planning and some gut feeling and with all the efforts went onto create what we all saw on the 23rd of May 2009 - success! There were sleepless nights YES! In fact so dedicated was the team that I personally with Nitin (Associate Director, TiE) were at the venue at 12 AM, a night before the event, looking at the arrangements, not leaving anything to the last minute. Pradeep, Nitin, Digbijoy all were into meetings and mails. There were times when we used to go on endlessly strategizing and supporting each other through good and bad both. A great help came from TiE New Delhi, which flawlessly took care of the logistical part for the event, it was amazing. And our team at OMLogic, took charge of the promotional aspect. The power of Online Event Promotion How does this sound? OMCAR 2009 was entirely promoted online, and there was no offline promotional activity done for the event by any of the involved parties. The event was also LIVE blogged by a team of bloggers, at OMShare - The First from India, Online Events Promotion Platform. And how do we define success

• 250+ satisfied delegates who got empowered towards leveraging online marketing for their businesses
• Some of the best speakers from the industry coming from varied business verticals
• The event had one of its kinds Site Clinic, which got the participants excited about the realities of the online domain and how could they look at revamping their web sites to get then aligned to their business objectives
• The event was LIVE blogged at OMShare - the First from India, Online Events Promotion platform, with the event presentations, pictures already available and videos to be added soon
• Delegates were in the room till 7PM and were highly supportive of the event

Feedback we received from delegates:

OMCAR 2009 was very informative - Roopali Bahal (TCS)

in future do lemme know the objectives of OMCAR, i will be happy to volunteer myself for OMCAR - Nikhil Bathla

And I take this opportunity to thank the Partners and Sponsors OMCAR 2009 was possible with the great support from the partners and sponsors, I personally take this opportunity to thank each one of them for their support and great participation. First and foremost, all thankfulness to AMITY UNIVERSITY, The AMITY Innovation Incubator, one of the premier incubators in the country, to support OMCAR 2009 with their amazing infrastructure and food. Our other partners, Innobuzz knowledge solutions, SEMPO:, MILAGROW, I thank them for their support to the cause of the online industry in India. Our Online Media partners which included: SearchMyCampus, ITVidya.com, NASSCOM EMERGE Forum, i2K2 networks, MBA UNIVERSE.com, proto.in and sharemanthan, the event was promoted and sold to the full by using online event promotion only and hence I personally thank each one of our partners. Last but not the least, the event was a success because of the communtiy only. The delegates made it all possible and worth an experience. My honest thanks to each on of them. Looking forward to making OMCAR bigger and Better then next year! I invite your feedbacks and suggestions for the event!!

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