HCL Technologies Leverages the Power of Social Media in Creating a Successful Campaign - Employee First Customer Second

Posted by Paritosh Sharma

at March 7, 2009

(No Ratings Yet)

Loading ...

Meena Vaidyanathan (Head, External Communications) HCL presents on how the organization leveraged the power of Social Media in creating one of the biggest campaigns in the companies online marketing history.

The Employee First, Customer Second is the campaign which is a corporate initiative by HCL aimed at connecting with prospective clients in mature economies like the US and connecting with the organization’s Internal Customers

The basis of the campaign is creating a brand for clients in the US and UK. According to Meena, there was big potential clientele in these markets for HCL, but the problem statement was without spending zillions of dollars in advertising budgets, how to effectively reach to these potential markets and still be as effective, by investing smartly?!

And HCL came out with an innovative solution!

The solution was Social Media Marketing! (I am happy) doing this post because as OMLogic, this is what we do, I am a Social Media Marketing Evangelist, and at OMLogic, we work closely with clients in creating Social Media success stories!

If you dont have a defined objective for Social Media, you are wasting resources for your company says Meena, well, Meena I couldn’t agree less on this:)

Employee First Customer Second

View more presentations from Hcl Technologies. (tags: first modern)

Chosing the right Social Media tool/channel

We decided on Slideshare as a tool, we discussed with senior professors from established universities and after intense discussions and brainstorming we decided upon Slideshare which was the perfect tool for us to realize the full potential from Social Media for the campaign that we were looking for.

Employee First, Customer Second

The campaign as Meena remarked has been highly successful. Selected as one of the best campaings to be discussed at Davos and other major case studies to be taught at Harvard. Meena speaks about how the entire campaign was positioned to create the outreach and shared how they strategically created the content for the presentation which she terms as generic in nature.

Sharing of statistics

Meena shared a few statistics with the audience which simply said that one of the major aims of getting people to a microsite especially created for the campaign was superbly achieved. More than 50,000 hits on the microsite is what we achieved in almost a months time. Our focused leads have increased from 40 to 60 leads a month, which we are satisfied with.

We created business, bagged a few major deals

Nokia and another big client is what we bagged from the campaign, though not specifically only from slideshare, but the entire campaign which has been on for quite sometime, but took the viral route once we decided on Social Media as a medium!

it is never a one man show and never a one stop game

We have a community page on Facebook and have a focused campaign at Linkedin, which is in line with the overall focus of the campaign.

Meena ends the interactive session with a high recommendation for Social Media Marketing, especially for startups and emerging companies who are looking to create tangible value and business results with a realistic budget and cost.