Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization by Kamal Krishna at Web Innovation 2009
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Posted by Paritosh Sharma | at April 30, 2009 |
(1 votes, average: 5.00 out of 5)
Loading ...After an amazing talk by Kiruba Shankar, we now have kamal krishna talking about Consumer 2.0, an interesting insight he is going to provide about how consumers perceive, how their moods change, their interaction and all what a business would want to know about the onsumer behavior on the internet. Way to go kamal 
Before we reach out to this so called consumers on the internet out there, dont we need to know who is this guy whom we are targeting as a business?
How web 2.0 is changing moods, metrics and monetization!
Kamal surely is touching a cord here! Interesting to know how to know your consumer! Kamal talks about the ProdUSER!! According to Kamal the ProdUSER consumes more content than he looks at advertising. He pays more attention on content. You are getting this guy on the content! Content is the king as they say, and Kamal very precisely enforces the point to the audience.
Bite that chirp!!
Kamal is making sense, comparing traditional advertising at social media does not work, people out there do not get the noise. On the internet kamal says its not the traditional advertising which works! You dont interrupt someone at their faces and make them see your content. People on the Social Medium are more interactive, they measure your content value, they see value! And I agree to kamal no less, its not about point blank messaging, its about intelligent messaging focused at the relevant market segment on the internet.
The consumer or producer the hero!!
kamal shares an excellent example of a kid site customizing the stuff for kids. Now kids love seeing their superheroes, this site allows them to become one! And wallah its engaging for them
He (the consumer) relishes the niche
There’s a capsika maggi…well did you know that? How brands are utilizing the need for niche and building communities around the same. kamal gives the example of Claseo a clothing line, which I can access only through invitation. Honestly Kamal, I never knew there is something like a capsika maggi that exists.
We are now discussing word of mouth marketing with an example of a cosmetic company, which kamal shares by giving an example of how social media sites are helping this happen. I particularly like the way kamal’s manner of suffuciating with examples, its interesting and makes the right impact!
When I buy = I own!
I can twitter that I hate my Sat TV and I can hash to TV lovers.
So ProdUSER and ProdUSAGE is what the audience have been made to look onto now.
Niche is new and niche is going to be bigger, noise wont stand a chance. Utility is the new acceptance. that brand which is there, is no longer yours!
Money, Money money…we are all ears Kamal
Ahaan now we are discussing monetization, and wallah we are all ears! Kamal shares some common ways of monetization on the internet.
- Contextual
- Behavioral
- Value
- Devpay launhced by amazon is a recent one,
- Widget and applications - branded applications
- Engagement advertising - rate \ comment \ like ads
Measure the consumer behavior
Discussing how best can we measure the consumer behavior, and I can see the entire room getting suddenly interested in the happening! This is highly relevant, the basis of it all!
- Identity - understand it better - Behavior \ relationships \
- Journey will be more important than the purchase - comma \ exclamation \ ugly smiley
- Focus on what we should measure and not just what we can - WOMM \ ProdUSERS as advertisers \ attention
With such a stimulating session, kamal leaves the session open to Q&A and I am sure there are many people who would be catching him offline!
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Interesting insight. Fact is (Web 2.0 and Consumer 2.0 which I myself have been browsing a lot)is taking customization and brand-consumer relationship to a different level - a real one and an imperative one at that.
Good going!
Cheers
Sonya