Internet
May 20, 2009

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Here are 6 reasons why you should register for OMCAR 2009, The Online Marketing Summit, which revolves around ‘empowering businesses to grow by leveraging the power of Online Marketing’, being held on May 23rd, 2009, from 8:30 AM - 6:00 PM at Amity Innovation Incubator, Noida.
1. India’s Leading Online [...]
May 18, 2009

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OMCAR 2008 the world’s first online marketing careers conference. Hosted by OM Careers (a non-profit organization & an online marketing careers community) OMCAR is designed to create a confluence for the burgeoning Online Marketing Industry and the Professional talent who dream to be a part of it. With a vision of creating a talent pool [...]
May 13, 2009

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Ram Narayan starts with his definition of web 2.0. Web 2.0 = open and social. Harnessing collective information. User generated content.
Case study: Yahoo Buzz. People can buzz up an article that they’ve liked. The more buzzed an article, the more popular it becomes and the more people can read it. This is the social part. [...]
May 13, 2009

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Mahesh Murthy starts by saying that he has been working since 26 years and has witnessed 3 recessions.
Recession comes cyclically. It surprises only the youngsters. Great firms are born if they survive the recession. Microsoft, GE - all came out stronger from the recessions they faced.
“There is only one strategy - survival.” Survive for now, [...]
May 13, 2009

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Vishal starts with a quote explaining what web 2.0 is all about: “Web 1.0 is about commerce. Web 2.0 is about people.”
Its all about making people passionate about your brand. And you have to be more open and transparent with your customers to achieve that.
Vishal gives the example of Jaagore.com - where high tea decided [...]
May 2, 2009

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Nikhil Sarup from Solutions Digitas - shares on Web 2.0 means business, and he shares a concrete iron clad framework for implementing web 2.0 in your company, as Nikhil puts it for the audience.
I particulary like Nikhil’s initiation to the session. Its interesting to see a real guy out of the crowd! Sharing his point [...]
May 1, 2009

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With the world’s internet penetration at 16%, businesses should not miss out on having an online presence. Today a large number of people across the world is using the internet as a means of communication, entertainment, shopping, gaming and searching information. When used in an effective manner the internet has a huge potential for marketing [...]
April 30, 2009

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After an amazing talk by Kiruba Shankar, we now have kamal krishna talking about Consumer 2.0, an interesting insight he is going to provide about how consumers perceive, how their moods change, their interaction and all what a business would want to know about the onsumer behavior on the internet. Way to go kamal [...]
April 30, 2009

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So we have Kiruba again leading the charge…and wow we are talking about Pizza’s!! Within an hour and a half the Domino’s video clocked a million page views mentioned Kiruba while discussing the case of the recent Domino’s Pizza video which got circulated on the internet and brought down the 49 year old brand to [...]
April 29, 2009

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Ritesh Baglani from IDG Ventures is speaking at Web Innovation 2009, and I am LIVE Blogging the event, and its a pleasure listening to Ritesh!
Ritesh starts by introducing IDG Ventures, which is a technology focussed early stage VC Funding house which focusses on software and product services, Internet, Mobile, Engineering and manufacturing side.
He makes certain [...]