Pradeep Chopra speaks on SEO - Marketing or Technology at the Web Innovation 2009

Posted by OMShare

at April 29, 2009

(1 votes, average: 5.00 out of 5)

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Blogging the Web Innovation 2009, at gurgaon LIVE. This is the last session before lunch and Kiruba starts by introducing Pradeep and as in his witty one liners says, Pradeep this is a room full of hungry people

Pradeep starts by acknowledging the audience and promises a sharp and crispy session! hmmm..

Search Engine Optimization - Marketing Or Technology?

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An interesting thought Pradeep has kept in front of the audience in terms of a quick poll, as to how many people in the room have SEO as part of the technology function in their company? And wallah, we do have a few hands raised here!

Pradeep quickly jumps onto the conventional SEO paradigm and how it is generally percieved and the typical purpose with which businesses employ SEO for Acquiring website rankings and traffic. I completely agree to Pradeep and so do many participants in the room.

Interestingly Pradeep, takes the discussion to the level of execution, discussing the general SEO implementation process sharing about keyword research, ranking, On Page optimization etc.Okay, so I know all of this, and am sure most of the people in this room would agree to me on this.

What results can you expect? Pradeep shares his thought leadership on the topic

What I am particularly intrigued with is the level to which Pradeep took the assumption, i.e. he says even after doing all of the above, the results listed can be expected only assuming search specialists were involved.

Has the business met its objectives yet?

Asks Pradeep to the audience and I can see people suddenly being thoughtful in the room. And well, we have the next slide which reads Doubtful! Not really, but surely I would like to know what comes next.

Pradeep is sharing the current reality of the generic difference in approach for marketing and online marketing, creating an interesting distinction for the audience present, for the same he also shares the required approach to provide better clarity to the room.

Good, to see the doubts being clarified with the example on screen now!

The SEO - New Paradigm

Pradeep shares with the room the new paradigm for SEO. How really the various elements in a good SEO implementation conjoin together to form the right execution strategy for SEO for your business. The presentation ends with Pradeep sharing how Online marketing Strategy can be really implemented to deliver to the right business objectives with the right set of metrics for measuring the business ROI.

We now break out for lunch and well, Pradeep is already being gheraoed, by the audience on a congratulatory note for a great presentation!