Author Archive

User Experience Design by Ram Narayan (VP - Product Management - Yahoo) at Web Innovations 2009 Mumbai

Ram Narayan starts with his definition of web 2.0.  Web 2.0 = open and social. Harnessing collective information. User generated content. Case study: Yahoo Buzz. People can buzz up an article that they’ve liked.  The more buzzed an article, the more popular it becomes and the more people can read it. This is the social part. [...]

Using Web Innovation to beat Economic Downturn by Mahesh Murthy (founder Pinstorm) at Web Innovations 2009 Mumbai

Mahesh Murthy starts by saying that he has been working since 26 years and has witnessed 3 recessions. Recession comes cyclically. It surprises only the youngsters. Great firms are born if they survive the recession. Microsoft, GE - all came out stronger from the recessions they faced. “There is only one strategy - survival.” Survive for now, [...]

Applying Web 2.0 for Conventional Businesses By Vishal Karki (Associate Vice President – Communicate2) at Web Innovations 2009 Mumbai

Vishal starts with a quote explaining what web 2.0 is all about: “Web 1.0 is about commerce. Web 2.0 is about people.” Its all about making people passionate about your brand.  And you have to be more open and transparent with your customers to achieve that. Vishal gives the example of Jaagore.com - where high tea decided [...]