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India National Summit 2009 presented by IBB International

IBB International brings the India’s much awaited Annual National Summit on Next Generation Internet Marketing for the first time in India. IBB, The International Institute for Benchmarking and Best practices will organize the summit in Mumbai from 23^rd- 24^th Nov 2009.

India National Summit 2009 will feature the most prominent Online Marketing experts and business heads from TATA Motors, Coca Cola, Indiamart, Ebay India, Monster.com, ICICI Lombard etc. In addition to providing excellent opportunity for peer-to-peer networking with Internet Marketing experts, it promises to be one of its own kinds of event in India. The objective of the 2 day conference will be to leverage Internet Marketing strategies into the Indian business vertical.

Why you should be attending this conference?

India National Summit 2009 takes you to the next generation Internet Marketing in India. This year, Online Marketing has been more in the news than ever. Integrated off-and Online Marketing strategy is surfacing as a Must-Have strategy for not only the largest firms, but also for companies of all sizes. The scope of Online Marketing in India is tremendous as there is a huge market for any field or segment by the sheer magnitude of population in this country.

This year, around 80 Head (online) Marketers of all kind of sectors will be together, and there will be enough time to discuss and benchmark with each other during the 2 days at the formal and informal (lunches, breaks) way.

How it can make a difference to you?

Focussing entirely on the growth and opportunities in Internet Marketing, India National Summit 2009 proves to be the single platform for networking with the key marketing experts and business heads.

• Highlights the tips and tools for best practices on Mobile Marketing, SEO, PPC, SMM, Market Research, Email Marketing and more.
• Get the expert advice on How to implement Social Media Marketing & Viral Marketing into your marketing strategy.
• Provides you with the best opportunity to discuss with & ask questions face-to-face to the top business heads and marketing heads from different business segments.
• Presenting with the numerous new and innovative Internet web techniques, trends and tools, making your job more effective and interesting.

IBB Annual National Summit on Next Generation Internet Marketing is THE platform in India for all Marketers across different business model working with the digital tools.

Be there to feel the power of Internet Marketing

Register Here.

Special Last Minute 50% Discount on Internet Marketing Summit @ Mumbai

Are you looking at joining Internet Marketing Summit @ Mumbai on Nov 23 & 24 (complete details at http://www.ibbint.com/internet-marketing-india.html)?

Event Theme -”How to generate more business online by Organic Search & Social Media Marketing”

By making use of the free marketing tools you can definitely give your sales a boost, but how to do that effectively?!

Kashyap Vadapali, Director Marketing & Business Development of eBay India will speak on the 23^rd & 24^th of November in Mumbai about this matter and more like offering affiliate Marketing programs: the impact & the do’s and don’ts.

Udiptya Pal, CRM from TATA Motors, one of the speakers of India National Summit Internet Marketing will answer these and other questions:

• How to integrate effectively the many-to-many dynamics of Social Media and Enterprise 2.0 and

• How to integrate effectively the everyday professional experience of Blogs, discussion boards, video-sharing, podcasts, etc.?

To hear more best practices of CocaCola, ICICI Lombard, Taj Hotels: check the agenda now at www.ibbint.com/internet-marketing-india.html and email mail@ibbint.com for registration on a

50% LAST MINUTE discount, especially for OMSHARE readers!! Join the delegates group, together with marketers of ING, Quikr, TUI and many more.

Keynote with Glen Tullman (CEO, Allscripts)

An Oxford Alum and current CEO of Allscripts, Glen Tullman starts with identifying the problems in the current healthcare industry. Technology, he says, is necessary but not the sufficient requirement for having an efficient healthcare system. Technology is needed but there are several other issues which seek solution.

“How to improve quality of care”

“How to lower cost”

“How to improve patient safety” “How to increase patient satisfaction “

To address to these issues he believe right time is NOW. All these concerns are inter-related and if combined they boil down to one common concern- “Lack of information and information distribution”

“Technology is always overestimated in the short run and underestimated in the long term”. By overestimating the importance of technology, other aspects of improving the overall healthcare system are often neglected. Ultimate aim of technology is to provide information.

Primary target of Allscripts is to be “The Bloomberg of Healthcare”. Using technology they want to provide connectivity within the healthcare system. Technology is there and in terms of systems and infrastructure we have what is needed. It’s the information flow which is missing. “The future id here …. It’s just not distributed”. To have an efficient distribution network, leadership is needed.

To be a true global leader having an efficient healthcare system is of utmost importance. To bring about these changes 4 things are necessary: vision, standards, incentives and time limited. The biggest incentive to bring about these changes is $ 38 billion dollars which the government has set aside for improving the healthcare system.

He concludes with an interesting thought “ Many things seem impossible until they are done- Nelson Mandela”. Thinking beyond technology and putting technology in perspective is what he believes is required.

Globalization - Business Leaders Panel

B. Muthuraman, Managing Director, Tata Steel
Rich Lavin, Group President, Caterpillar
Subodh Bhargava, Chairman, Tata Telecom
Sanjay Khosla, EVP and President, Intl., Kraft Foods
Moderated by Mohanbir Sawhney, Professor, Kellogg School of Business

Mr Khosla emphasizing on innovation in global markets by giving examples of Oreo cookies citing making changes to its product in the Chinese local market to become number one.

Mr Lavin introduces himself and talks about the importance of free trade and globalization. He also emphasizes about selling not only in US but also the outside market and winning the local businesses outside.

He talks about having worked extensively in Asia and seen the dramatic expansion/changes in free trade. He emphasizes the importance of local people, local business in India and China which is critical part in global growth.

Mr. Subodh talks about liberalization in India and believes that it has delivered three things.
-Decision making
-Unleashing of entrepreneurship
-Strategy, first time Indian managers looked at strategy, prior to that all it was about was getting licenses.

The downside to globalization was the disparity but Indian companies moved impressively during this time. Looking for different other geographies, new markets to expand business.

Mr Muthuraman on globalization
-India far more than global than many other countries since ancient times.
-Indians can adjust to different cultural diversities by nature which leads to taking on globalization coming naturally
-Due to long colonial rules/socialistic patterns innovation was not there but Tata Steel after liberalization became competitive and stood the ground.
-One of the challenges with Tata Steel was to change the mindset of its people, of thinking big and turn to globalization. It took time but they have managed to bring about radical changes on this front.

Panelist talks about passion and processes to bring about efficiencies in the businesses. They talk about the passion in emerging markets (India/China) to bring about the best products to the world.

On creating & protecting intellectual property in India:
They feel that until liberalization no one cared about it and to create it. Now there is a change in mindset, be it bio tech or other fields, and today India can be relied upon to be trust for protecting intellectual property.

On the approach to acquire outside India, Is this the best way to buy scale? Although entire direction is not on going all the way to acquisition but in markets where it is difficult to build business organically, an acquisition can help.
This has to be looked upon on a case to case basis.

Keynote by US President Bill Clinton at PanIIT 2009

Today is the BIG day for PanIIT 2009. Everyone is anxiously waiting for the Keynote by 42nd President of USA, Mr. Bill Clinton.

Although Mr Clinton needs NO introduction, it is everyone’s pleasure at PanIIT 2009 to hear about Mr Clinton’s Contribution. Elected President of the United States in 1992, and again in 1996, President Clinton was the first Democratic president to be awarded a second term in six decades. Under his leadership, the United States enjoyed the strongest economy in a generation and the longest economic expansion in U.S. history. President Clinton’s core values of building community, creating opportunity, and demanding responsibility resulted in unprecedented progress for America, including moving the nation from record deficits to record surpluses; the creation of over 22 million jobs—more than any other administration; low levels of unemployment, poverty and crime; and the highest homeownership and college enrollment rates in history. To summarize his contribution, Mr Gupta mentioned that Mr Clinton deserves 2 awards – Nobel Prize for Peace and Economy.

Mr Clinton started his talk by recognizing the contribution of IITs and IITians in advancing US Economy. He shared the contribution of American Indian Foundation (http://www.aif.org), a non-profit American development organization that is devoted to accelerating social and economic change in India. Talking on recent financial crisis, he emphasised on the importance of Technology, Entrepreneurship and Innovation, which are key to forward World Economy and thus creating Peace and Prosperity. He mentioned about various projects he is currently involved in - especially about solving AIDS and other Healthcare challenges.

According to him, Indian organizations are key to solving such global problems and he recognized their contribution by mentioning the role Indian pharmaceutical companies played in helping bring the prices down of various essential drugs - in some cases from as high as 600$ to 60$.

He then talked about the problem of deforestation, which is another major problem faced by every country. Deforestation plays a major role in Global Warming and thus it’s critical to curb deforestation. He shared about the ideas his organization is working on to reduce deforestation by finding alternative ways to fulfil the needs (e.g. the biggest reason for which trees are cut today is to produce charcoal), which are otherwise being served by cutting trees.

He then spoke about Microcredit and the role it is playing in creating opportunities, which otherwise were unimaginable for people around the globe. He then gave another example by displaying a torch, which will make available electricity for millions of people. And, there are many other such opportunities which according to him “can’t just solve key global problems (related to healthcare, education etc) but also can create hugely profitable business opportunities for entrepreneurs. “

You can’t be a good citizen in 21st century by just going to school, pay taxes, obey laws etc. Today, the definition of good citizen includes “social contribution”. Finally, he urged the PanIIT 2009 audience, which comprises of over 2500 IITians (as well few non-IITians) to take responsibility and contribute to society in any way possible-– technology is a great lever to solve global challenges.

It was true privilege to hear to this man who has made (and will continued to do so) extraordinary contribution to humanity.

It’s time now to dance to the tunes of Kailash Kher and his troupe here at Chicago.

Innovation at America - Keynote a PanIIT 2009 by Aneesh Chopra (CTO of US Govt)

An eventful first day is followed by better weather and even bigger audience. The day kicks off with Mr. Sudhakar Shenoy introducing our keynote speaker Mr. Aneesh Chopra, CTO, US government. He is the first person to hold any such position and has been doing a commendable job since inception of his task.

He starts with an overview of the Obama administration and establishes the fact that the main motive of Obama administration is “Excellence” in every field. Emphasizing the importance of Technology in innovations, Mr. Aneesh quotes that $100 Billion out of $800 Billion economic stimulus was dedicated to infrastructure for technology.

United States has been lagging behind other nations in terms of benchmark indicators such as development in E-government, Higher Education and other metrics calculated to compare global competitiveness. US is growing but a far lesser rate than other countries. What is the response of United States to these benchmark indicators?

Three policies have been identified as of utmost priority:
a) Invest in the building blocks of innovation- building smarter infrastructure
b) Promote innovation for national priorities – Promote R&D collaboration
c) Instill an open government structure – Prepare 21st Century Workforce and providing access to government data to all to utilize that data and build more monitoring applications which will make the quality of life better. By opening up key areas of government to public will catalyze the entrepreneurs and help them to make the administration hear their voice.

Talking about policy making is easy but implementing it is the key. Citing an example of the USCIS website, Mr. Aneesh says that this government is capable and wiling to fulfill their promises. After promising improvement in the customer services department of the United States Citizenship and Immigration Services website, within 90 days the government achieved what they had promised.

With a more fulfilling government, he calls to all the people in the hall to identify the hidden opportunities and talent in various pockets of the society and introduce them to the platform instilled by the government to nurture such aspirations.

Entrepreneurship is the Key to World’s Economy - Carl J. Schramm (Kaufmann Foundation)

An eventful first day of the three day PAN IIT 2009 conference enters into the evening session. Large audience seated in a huge ballroom is enlightened by Dr. Carl Schramm. Founder of the Kauffman foundation, Dr. Schramm is a highly respected personality in the entrepreneur community. Entrepreneurial capital he says is the biggest contributor in shaping the present economy as it is.

There has been a sudden surge in the Entrepreneurial activity in India and China in the past few years is one of the prime reasons for these countries to pop up on the world map. Entrepreneurial activity is what drives the economy and it’s not the economy which shrinks or expand in bad and good times, it is the firms that shrink or grow. It’s the high growth firms which contribute to the prosperity of the economy. He disagrees with the notion of starting early to be an Entrepreneur and quotes that the average age of top 500 Entrepreneurs is 39 years.

America’s success story is dedicated to the fact of understanding the transformation of a start up to a high growth firm. With this understanding, Kauffman foundation has started a new program of nurturing Entrepreneurs in their laboratories. Comparing this to IIT’s, Dr. Schramm says that every IIT graduate is a potential Entrepreneur who has the potential to contribute in the growth of the economy.

Dr. Schramm concludes by urging everybody present in the hall to think big and think for the economy as a whole.

Ms. Kiran Mazumdar Shaw, LIVE at The Leaders In India 2009 On Her Entrepreneurial Journey

So, we have Ms. Kiran Mazumdar Shaw post lunch at The Leaders In India 2009. I have always admired Kiran as a woman entrepreneur. She has proven words with actions! My respects Mam Talkign about the Global Biotech sector Kiran says that it is a business size of over 90 billion dollars globally. Each of the past decades have triggered a new growth of innovation. Interesting to know how the entire Biotech industry has evolved over time. Though Ihave not really understood the Biotech industry much, but sure, I am intrigued!

My own journey of Biocon has been that of experimenting and learning! I call myself an accidental entrepreneur!

I was always interested in brewing. I have had to overcome countless challenges over decades. We started small with simple technologies we built and also partnering has helped me build my own entrepreneurial vision. I started my entrepreneurial journey when I had the provilige of starting India’s first Biotech company, which had its own large number of challenges. People were very skeptical of success and at my time, India was still a developing company and we had sub-optimal structure that we have today and it was the time of the license raj than today. I was a 25 yearold first generation woman entrepreneur!

All I had was foolish courage!

There was no access to VC all I could avail of was very expensive debt based funding which I accepted. I was very driven by green technology at that time. But there were very few takers at that time and one of the BIG challenges I had was, the space I was getting into, was based on one very important need, which is: high quality uniterrupted power supply which India does not have even today. I started my business from scratch opting for less evolved technology. We focused on a niche opportunity, as I had to be very real about the infrastructure and the environment I was working in. I always knew that India was a very small market for me and hence I had to operate in a niche which gave me some kind of advantage. Also in my starting years, what helped me was, I started this as a JV with a small Irish partner, and they provided me with assistance to market, my product to Global markets and this is what helped my business started.

Up until 1980’s we were still loners in Biotech in India

It was really abotu building this company step by painful step and slowly the Biotech sector started gaining acceptance in India when the govt realized the importance. Creating the skill based that we need to drive this industry has paid us fairly well in time. Thankfully because of the success of the IT and software sector, the VC had taken root in India. Since this happened, we started looking towards VC funding, when we tried to scale up. It also allowed to develop sophisticated products and I was able to compete due to our cost base. By late 1990’s I had a fermentation unit which could handle all sorts of enzymes The cluster effect that had started in Bangalore really helped us. the boom in Bangalore had many innovative start-ups in the space which also helped the entire industry as such and hence we were benefited. We had international players coming into India setting up operations which helped gain confidence and many are now building scale into what they were doing. Biocon had started gaining market leadership in the niche segment we were looking at.

As an entrepreneur I felt that enzyme segment was going to be limiting to our growth and we had to take some hard decisions

We hence applied our technology to develop into bio-pharmaceuticals. We were the first to cut across the IP barriers hence defining new opportunities. “We are the world’s first and only company i manufacturing Insulin and Insulin analogs and I am proud to say that” Overtime we have become bolder in saying that lets innovate in the Bio-pharmaceuticals now. We can today afford to innovate, we can afford to build programs around new products. Innovation in the field of Bio-tech is something we must surely take very seriously. We tend to opt for low risk services and generic versions of drugs and vaccines.

In India the cost of risk is very affordable and hence we must back innovation

What is happening to companies in the western world, is an opportunity for us. I think India really has a good opportunity to cash on in what is happening in the western world. There is a whole new emerging opportunity in Bio-generics. We will pursue Innovation led mantra to grow and that is really my goal as a company and myself as an entrepreneur! All along e have constantly challeneged ourselves and tracked new technologies. An important learning that I have learned as an entrepreneur is challenging the status quo and moving ahead We are trying to develop world’s first Oral insulin and its going to be a game changer for us, if it happens We have really made a lot of conscious effort in partnering with companies, which has actually helped us leapfrog, and it has been a great business tactic for us. In our journey there is one inflection point, I had a tough and emotional call to make! Enzyme was going no where as we were not really investing enough in it, the reason being we had limited resources. And hence we finally said, we must dis-invest and divested into our competition and they have invested and grown this business fr more than we were doing it at that stage. But we surely benefited out of the IP and knowledge we had built over time. We bought a company in Germanhy which will help us start our operations in Europe. We have started building global scale in our businesses Our strategy has been always to develop products, leveraging India’s cost base and using affordability as our competitive edge and we are determined to do it at an affordable rate. My message to other companies from developing world(s) is, who are stretching hard to fight against odds, we have:

• Dont hesitate to partner when you want to pursue certain business opportunities, it allows you to grow faster
• Its important to start simple and start local, be realistic about matching your skill sets w.r.t technologies you are trying to develop

I started my life as a brewmaster looking to brew beer, your journey can take you anywhere, but your life should be an inspiring hope It was great to listen to you Ms. Mazumdar Shaw as usual! The fire of entrepreneurship has surely gotten a needed kick from you! Now we have the session int he Q&A mode!

Day Two of Leaders In India with Steve Tappin and Mr. Adi Godrej

So here I am Live blogging the Day two of Leaders In India 2009, with the first keynote being delivered by Mr. Adi Godrej. I am sure this is going to be a great learning session with immense value for all present.

Our group has a fairly long history, we are 112 years old, Our sales turnover is a little over a 100 billion rupees

Interestingly Adi is sharing keen information about the Godrej business and they have grown till date. In 1991 we clearly felt that we had to give a boost to our competitiveness. We partnered global companies in our existing businesses, which were GE and P&G as Joint Ventures, though they dont’ continue today. We learnt a lot from these great International organizations, which we have implemented over the years and they have learnt a lot about India, from us Each of our companies and businesses, has a non family managing director or president who runs the company, I am surely interested in learning this.  We have a rather strict rule which has that only professionally qualified family members can join the business.

I am the third generation in the business and the fourth has already been inducted into the business

One of the major values we believe in is, that people are our strongest assets. We go out of our way to LIVE the value that people are our strongest assets. We have a constitution of a young executive board, one’s with great future potential and their job is to look at strategy, corporate governance, HRD etc, and then advice the Group CEO’s. Hence we get a tremendous bottom up response. I am very intrigued with the learning from Mr. Godrej. Being a family business, as a professional and entrepreneur, I am so glad to hear and learn about the functioning of the Godrej group and how it is constituted at various levels. Very interestingly the structure provides the company a very strong bottom up feedback in runnign the company and in my view provides them with a great leadership development tool, creating a very scalable structure.

We have very emphatic programs on diversity within the group

Whenever we have emphasized diversity, the talent we get is much better than the average, Eg: if you go out of the way to recruit strong women, you get great talent, in cases much better than men. We have a very strong E-MBA program within the group. People who have not yet done a management degree, are eligible and promoted to do so. We insist on a 5 day learning schedule. I myself make sure that I at least spend 30 days a year for learning We follow a process of forced ranking in our group, we force ranks into non-performers and extra-ordinary achievers. The bottom non-performers which we get everytime in ranking, as it is relative. What this process doe sin a country like India is to strongly improve the working of the team, as everybody does good to work to be in the top 20 per cent.

I get evaluated by my sub-ordinates on a 360 degree basis regularly, and this is only a self evaluation tool

We re-assess our portfolio on a very regular basis and in the last years we have had several strategic acquisitions. We hired a British branding partner called Interbrand to re-launch our brand and it helped us great way in re-positioning our brand and leverage the brand asset value and equity towards achieving growth! Interestingly we have Mr. Godrej talking about the various succession plans in the company.  Talking about succession planning, Mr. Godrej talks about what if you tomorrow come down a bus, well, we are planned for it, and I remember having the similar conversation with a friend, while running an Incubation Consulting company.

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